About Me

 

Hello! My name is Jess, and I am a recent graduate of Mount Royal University’s Bachelor of Communication – Information Design program. My field of Information Design is a combination of technical writing, design and the study of human interactivity. Giving me the ability to take broad concepts and reiterate them in a way that a particular audience will not only understand, but also find visually pleasing. This training enables me to possess a unique skill set that is not limited to one discipline. I am witty, logical, driven, and a fan of adjectives.

 

Outside of work I enjoy doing an assortment of activities such as biking, swimming, running, people watching and googling random facts.  I have a sense of humor and constantly indulge in learning and trying new things. Some goals I am working on completing are: beating my time in a half marathon, competing in a triathlon, managing not to trip or fall for an entire day, and becoming a certified skydiver. Most times I feel quite intelligent. Other times I have to sing the “ABC’s” in my head to remember which letter comes next.

 

About Information Design

Information design is the practice of presenting information in a clear, concise and efficient way; that enhances how people read, understand and use information. It is a combination of the interdisciplinary fields of technical writing, design, and human interaction. Essentially information designers take general information and reiterate them in a way that a particular audience will not only understand but also find visually appealing.

 

For me, the process of information design involves two essential parts: problem seeking and problem solving.

 

 

 

Services

You may notice I can do more than just design pretty things, I spend a great deal of time researching, organizing data, user testing, creating data visualizations, and designing layouts, visual identities for both print and web. I can also do a great impression of an velociraptor, but now is not the time nor is it the place.

Identity & Branding

Visible identity is the elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings of a brand that cannot be imparted through words alone.

Usability

Usability envoloves the ease of use and learnability of a human-made object. The methods of measuring usability include: user testing, the creation of personas, and paper prototyping,  in order to gauge an objects efficiency and effectiveness.

Instructional Design

Instructional Design is the practice of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing. The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and development of instructional strategies to facilitate learning.

Print and Web Design

Print and webdesign is the creative process of producing a visual communication and presentating it a way, in order to convey a specific message to a targeted audience.

Information Architecture

Information architecture is the structural design of information. It is the art and science of organizing and labelling information into a coherent structure, allowing the intended audience to find, and understand infomation quickly.

Data Visualization

Data visualization helps people understand the significance of data by placing it in a visual context. Displaying data comes in the form of excel spreadsheets, infographics, dials and gauges, geographic maps, sparklines, heat maps, and detailed bar, pie and fever charts. 

 

Portfolio

This is a selection of the work I have done over the last few years by wiggling my mouse.

Fartech

Branding / Design / Research

Learning Disabilities Infographic

Design / Infographic / Research

That Four Letter ‘F’ Word: Font

Design / Typography

The Facts on Nutrition

Design / Infographic / Research / Usability

Invisible Highlighter

Design / Research / Typography

The Drop-In Center Re-branded

Branding / Design / Research / Web

Bringing Home the Facts on Bacon Infographic

Design / Infographic / Research / Typography

CHITTY BANG SCRIPT TYPEFACE CREATION

Design / Typography

Have you fallen in love with my portfolio yet?Contact me

Jesswestlake30@gmail.com
Calgary, Alberta