About Me

 

Hello! My name is Jess and I am currently a full time student at Mount Royal University, earning my Bachelors of Communications – Information Design degree. Prior to attending MRU, I attended Alberta of College of Art & Design achieving credits towards my Bachelors of Fine Arts Degree. I am witty, logical, driven, and a fan of adjectives. Most times I feel quite intelligent. Other times I have to sing the “ABC’s” in my head to remember which letter comes next.

 

Outside of school I enjoy doing an assortment of activities such as: biking, swimming, running, people watching, and googling random facts.  I have a sense of humor and constantly indulge in learning and trying new things. Some goals I am working on completing are: beating my time in a half marathon, competing in a triathlon, managing not to trip or fall down for an entire day, and becoming a certified skydiver. My life is like a romantic comedy except there’s no romance and it’s just me laughing at my own jokes.

 

About Information Design

Information design is the practice of presenting information in a clear, concise and effective way, that enhances how people read, understand and use information. It is a combination of the interdisciplinary fields of technical writing, design and human interaction. Essentially information designers take abstract information and reiterate them in a way that a specific audience will not only understand but also find visually appealing.

 

For me the process of information design involves two essential parts: problem seeking and problem solving.

 

 

 

Services

You may notice I can do more than just design pretty things, I spend a great deal of time researching, organizing data, user testing, creating data visualizations, and designing layouts, visual identities for both print and web. I can also do a great impression of an velociraptor, but now is not the time nor is it the place.

Identity & Branding

Visible identity is the elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings of a brand that cannot be imparted through words alone.

Usability

Usability envoloves the ease of use and learnability of a human-made object. The methods of measuring usability include: user testing, the creation of personas, and paper prototyping,  in order to gauge an objects efficiency and effectiveness.

Instructional Design

Instructional Design is the practice of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing. The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and development of instructional strategies to facilitate learning.

Print and Web Design

Print and webdesign is the creative process of producing a visual communication and presentating it a way, in order to convey a specific message to a targeted audience.

Information Architecture

Information architecture is the structural design of information. It is the art and science of organizing and labelling information into a coherent structure, allowing the intended audience to find, and understand infomation quickly.

Data Visualization

Data visualization helps people understand the significance of data by placing it in a visual context. Displaying datacomes in the form of excel spreadsheets, infographics, dials and gauges, geographic maps, sparklines, heat maps, and detailed bar, pie and fever charts. 

 

Portfolio

This is a selection of the work I have done over the last few years by wiggling my mouse.

Learning Disabilities Infographic

Design / Infographic / Research

That Four Letter ‘F’ Word: Font

Design / Typography

The Facts on Nutrition

Design / Infographic / Research / Usability

Invisible Highlighter

Design / Research / Typography

Robert Collins Rebranded

Branding / Design / Web

Bringing Home the Facts on Bacon Infographic

Design / Infographic / Research / Typography

Have you fallen in love with my portfolio yet?Contact me

Jesswestlake30@gmail.com
Calgary, Alberta

 

Contact Form

Want to say hello? Want to know more about me? Drop me an email and I will get back to you as soon as I can.